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~subject:"Brand extension"
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Search: subject:"brand relationship quality"
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Brand extension
Relationship marketing
40
Beziehungsmarketing
39
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
37
Markenführung
36
Brand
28
Markenartikel
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Brand image
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Markenimage
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Brand relationship quality
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brand relationship quality
19
Dienstleistungsqualität
11
Service quality
11
Brand loyalty
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Markentreue
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Social Web
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Social web
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Confidence
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Hotel industry
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Hotellerie
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Structural equation model
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Vertrauen
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Virales Marketing
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brand loyalty
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Einzelhandel
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Emotion
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Retail trade
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Advertising effects
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Brand experience
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Brand relationship quality (BRQ)
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Kim, Jungkeun
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Kim, Kyeongheui
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Park, Jongwon
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Arikan, Esra
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Bodur, Muzaffer
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Yılmaz, Çengiz
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Journal of Business Research
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Journal of business economics and management
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ECONIS (ZBW)
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Expanding the boundary of brand extensions through
brand
relationship
quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
2
Consumer–
brand
relationship
quality
: When and how it helps brand extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of Business Research
67
(
2014
)
4
,
pp. 591-597
Two studies demonstrate that strong
brand
relationship
quality
(BRQ) enhances consumer judgments about brand extensions …
Persistent link: https://www.econbiz.de/10010744120
Saved in:
3
Consumer-
brand
relationship
quality
: when and how it helps brand extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Saved in:
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