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~subject:"Brand growth"
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Brand growth
Beziehungsmarketing
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Dienstleistungssektor
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Relationship marketing
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Service industry
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Service relationship
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Dienstleistungsqualität
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Service quality
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Consumer behaviour
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Dienstleistung
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service relationship
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Dienstleistungsmarketing
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Dynamic multivariate panel model
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Service personalization
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Service qdrauality
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AV industry
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Balance theory
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Display authenticity
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EPG
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Dev, Chekitan S.
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Huang, Ming-Hui
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
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