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~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Marketing management"
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Search: subject:"Conceptual Model"
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Brand image
Brand management
Markenimage
Marketing management
conceptual model
88
Conceptual model
83
Conceptual Model
21
Consumer behaviour
18
Konsumentenverhalten
18
Theory
14
Theorie
13
Bibliometrics
12
Bibliometrie
12
Lieferkette
12
Supply chain
12
India
10
CONCEPTUAL MODEL
8
Entrepreneurship
8
Entrepreneurship approach
8
Indien
7
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7
Strategic management
7
Knowledge management
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Lieferantenmanagement
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6
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6
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6
Supplier relationship management
6
USA
6
United States
6
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6
sustainability
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КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ
6
Beziehungsmarketing
5
Business start-up
5
E-commerce
5
Electronic Commerce
5
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5
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Jain, Varsha
3
Arai, Akiko
2
Ko, Yong Jae
2
Roy, Subhadip
2
Afanas'jev, Mykola V.
1
Behl, Abhishek
1
Chen, Tom
1
Chumak, Ganna
1
Damle, Neha
1
Dash, Satyabhusan
1
Datta, Saroj Kumar
1
Ganesh B. E.
1
Garg, Akanksha
1
Ghosh, Deviprasad
1
Gupta, Mansi
1
Hollebeek, Linda D.
1
Jagani, Kyati
1
Jayawardena, Nirma Sadamali
1
Jebarajakirthy, Charles
1
Joshi, Rakesh Mohan
1
Kitchen, Philip J.
1
Kotelnykova, Iuliia
1
Nigam, Achint
1
Panchuk, Anastasiia
1
Pathak-Shelat, Manisha
1
Paul, Soumi
1
Pereira, Vijay
1
Peretti, Paola
1
Ranchhod, Ashok
1
Ross, Stephen
1
Ross, Stephen A.
1
Shankar, Amit
1
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The journal of product & brand management
3
Health marketing quarterly
1
International journal of management concepts and philosophy : IJMCP
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Problems and perspectives in management : PPM ; international research journal
1
Sport Management Review
1
Sport management review
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
3
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
4
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
5
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
6
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
7
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
8
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
9
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
10
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
1
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