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~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Consumer behaviour
Social Web
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Computerspiel
787
Video game
787
Konsumentenverhalten
239
Game theory
176
Spieltheorie
176
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132
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121
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121
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109
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76
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69
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38
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37
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36
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8
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5
Dwyer, Brendan
5
Reijmersdal, Eva A. van
5
Ghosh, Tathagata
4
Kim, Sang Jin
4
Kim, Yongjae
4
Rozendaal, Esther
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Teng, Ching-I
4
Terlutter, Ralf
4
Yoo, Byungjoon
4
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3
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3
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3
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Chiou, Jyh-shen
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Journal of business research : JBR
16
Journal of advertising : official publication of the American Academy of Advertising
12
Young consumers : insight and ideas for responsible marketers
11
Journal of consumer behaviour : an international research review
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of advertising : the quarterly review of marketing communications
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Journal of management information systems : JMIS
5
Psychology & marketing
5
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Tourism management : research, policies, practice
3
Australasian marketing journal
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ECONIS (ZBW)
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71
Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
72
A user-portraits-based recommendation algorithm for traditional short video industry and security management of user privacy in social networks
Miao, Ruomu
;
Li, Benqian
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014234878
Saved in:
73
A dynamic model of player level-progression decisions in online gaming
Zhao, Yi
;
Yang, Sha
;
Shum, Matthew
;
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
Saved in:
74
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
75
Content-, system-, and hardware-related effects on the experience of flow in VR gaming
Kunz, Reinhard
;
Zabel, Christian
;
Telkmann, Verena
- In:
The journal of media economics
34
(
2022
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10014293258
Saved in:
76
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
77
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
78
Toward a better understanding of fantasy football and dehumanization of athletes : is fantasy sport gambling to blame?
Larkin, Benjamin
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 292-304
Persistent link: https://www.econbiz.de/10013532044
Saved in:
79
Netizens' behavior towards a blockchain-based esports framework : a TPB and machine learning integrated approach
Yadav, Jitendra
;
Misra, Madhvendra
;
Rana, Nripendra P.
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 665-683
Persistent link: https://www.econbiz.de/10013370438
Saved in:
80
The impacts of game experience and fanwork creation on game loyalty : mediation effect of perceived value
Cui, Yu
;
Li, Jingyi
;
Zhang, Yueyao
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013342754
Saved in:
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