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~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Glossar enthalten"
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Markenpolitik : Markenwirkungen -
Markenführung
- Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
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2008
Persistent link: https://www.econbiz.de/10003624130
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