//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Theory"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Dienstleistungsqualität
Theory
Virales Marketing
Consumer behaviour
348
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
United Kingdom
85
Marketing
80
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
USA
66
United States
66
Werbung
66
Advertising
64
Customer satisfaction
59
Kundenzufriedenheit
59
Einzelhandel
45
Theorie
44
Retail trade
43
Innovation
42
Emotion
39
Service quality
37
Internet marketing
36
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
more ...
less ...
Online availability
All
Undetermined
74
Type of publication
All
Article
212
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
213
Aufsatz in Zeitschrift
213
Case study
3
Fallstudie
3
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
213
Author
All
Roper, Stuart
5
De Chernatony, Leslie
4
Romaniuk, Jenni
4
Buil, Isabel
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Melewar, T. C.
3
Roy, Rajat
3
Abosag, Ibrahim
2
Aspara, Jaakko
2
Balaji, M. S.
2
Brodie, Roderick J.
2
Christodoulides, George
2
Dagger, Tracey S.
2
Dwivedi, Yogesh Kumar
2
East, Robert
2
French, Alan
2
Guèvremont, Amélie
2
Herington, Carmel
2
Jayawardhena, Chanaka
2
Kaushik, Geetanjali
2
Kitchen, Philip J.
2
Lee, Nick
2
Lee, Wai Jin
2
Lomax, Wendy
2
Mazzarol, Tim
2
Merrilees, Bill
2
Nenonen, Suvi
2
O'Cass, Aron
2
Orth, Ulrich R.
2
Pappu, Ravi
2
Phau, Ian
2
Presi, Caterina
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Rossiter, John R.
2
Round, Griff
2
Samuelsen, Bendik Meling
2
Sharma, Piyush
2
Sicilia, María
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
213
Source
All
ECONIS (ZBW)
213
Showing
1
-
10
of
213
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
Saved in:
2
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
9
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
10
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->