Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
Nebojsa S. Davcik; Piyush Sharma
| Year of publication: |
2015
|
|---|---|
| Authors: | St. Davčik, Nebojša ; Sharma, Piyush |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 5/6, p. 760-781
|
| Subject: | Branding | Food products | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Produktdifferenzierung | Product differentiation | Marketingmanagement | Marketing management | Lebensmittel | Food | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298085