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~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~type_genre:"Conference paper"
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Search: subject_exact:"Customer relationship management"
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Brand image
Dienstleistungsqualität
Beziehungsmarketing
136
Relationship marketing
136
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
42
Kundenzufriedenheit
42
Service quality
25
Einzelhandel
20
Retail trade
20
E-commerce
18
Electronic Commerce
18
Online retailing
17
Online-Handel
17
Brand management
16
Markenführung
16
Internet marketing
15
Online-Marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Confidence
12
Markenimage
12
Social Web
12
Social web
12
Vertrauen
12
B-to-B-Marketing
9
Business-to-business marketing
9
Brand
8
Customer retention
8
Distribution channel
7
Innovation adoption
7
Innovationsakzeptanz
7
Kundenbindung
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
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7
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6
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Article
36
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Conference paper
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4,562
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4,562
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236
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236
Hochschulschrift
124
Thesis
98
Graue Literatur
93
Non-commercial literature
93
Arbeitspapier
58
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58
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38
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38
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37
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27
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24
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6
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Abu Bakar bin Abdul Hamid
1
Aiello, Gaetano
1
Alexandra, M. O.
1
Alif, M. Gunawan
1
Amorim, Marlene
1
Aydın, Hatice
1
Bera, Sasadhar
1
Bidmon, Sonja
1
Bouranta, Nancy
1
Breitsohl, Jan Christian
1
Bui Nhat Vuong
1
Carvalho, Helena
1
Casadesús, Martí
1
Cassia, Fabio
1
Chakraborty, Shibashish
1
Cobelli, Nicola
1
David, Natalie
1
Deng, Xiangming
1
Dineva, Denitsa Petrova
1
El-Geneidy, Ahmed
1
Frasquet Deltoro, Marta
1
Gao, Xin
1
Garrod, Brian
1
Geni, S. L.
1
Gill, Liz
1
Grundén, Kerstin
1
Gómez-Suárez, Mónica
1
Jabeen, Samrena
1
Jung, Jin Ho
1
Jung, Yeonsung
1
Kang, Dayoung
1
Kemppainen, Tiina
1
Khanna, Vandana Tandon
1
Kim, Seongcheol
1
Ko, Eunju
1
Koutsothanassi, Eleni
1
Kumar, Pradeep
1
Lagrosen, Stefan Olof
1
Lee, Chang Han
1
Li, Dandan
1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
International journal of economics and financial issues : IJEFI
2
Journal of marketing management : MM
2
Journal of service theory and practice
2
South Asian journal of management : SAJM
2
The TQM journal : the international review of organizational improvement
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business process management journal
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of quality and service sciences
1
Journal of business research : JBR
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Research in transportation economics
1
Scientific Annals of Economics and Business
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
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31
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
32
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
33
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
34
Social media marketing in the wellness industry
Lagrosen, Stefan Olof
;
Grundén, Kerstin
- In:
The TQM journal : the international review of …
26
(
2014
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
Saved in:
35
The revitalising effect of ISO 9001 on dissatisfied customers
Petnji Yaya, Luc Honore
;
Marimon, Frederic
;
Casadesús, …
- In:
Total quality management & business excellence : an …
25
(
2014
)
8
,
pp. 856-864
Persistent link: https://www.econbiz.de/10010393804
Saved in:
36
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
37
Empirical study on multi-channel service quality and customer loyalty of retailers
Yong-zhi, Qi
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010506943
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