Social media marketing in the wellness industry
Stefan Olof Lagrosen and Kerstin Grundén
| Year of publication: |
2014
|
|---|---|
| Authors: | Lagrosen, Stefan Olof ; Grundén, Kerstin |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 26.2014, 3, p. 253-260
|
| Subject: | Social media | Service quality | Wellness | Marketing communication | Service dominant logic of marketing | Spa-hotels | Social Web | Social web | Online-Marketing | Internet marketing | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341279