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~subject:"Brand image"
~subject:"Dienstleistungssektor"
~subject:"Marketing"
~subject:"Service quality"
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Search: person:"O'Cass, Aron"
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Brand image
Dienstleistungssektor
Marketing
Service quality
Marketing management
24
Marketingmanagement
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
18
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14
Australien
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14
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14
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14
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O'Cass, Aron
37
Carlson, Jamie
7
Sok, Phyra
7
Ngo, Liem Viet
5
Heirati, Nima
4
Siahtiri, Vida
3
Julian, Craig C
2
Lee, Wai Jin
2
Ahrholdt, Dennis C.
1
Casidy, Riza
1
Cornish-Ward, Steven P.
1
Grace, Debra
1
Griffin, Deborah
1
Julian, Craig C.
1
Li, Yuan
1
Lim, Kenny
1
Morrish, Sussie
1
Pecotich, Anthony
1
Schoefer, Klaus
1
Siahriri, Vida
1
Sok, Keo Mony
1
Song, Michael
1
Vesal, Mahdi
1
Voola, Ranjit
1
Weerawardena, Jay
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Wetzels, Martin
1
Wymer, Walter
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The journal of services marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
4
Australasian marketing journal
2
European journal of marketing : EJM
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of Business Research
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
Marketing theory
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Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
34
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RePEc
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1
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
2
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
3
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
4
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima
;
O'Cass, Aron
;
Schoefer, Klaus
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
Saved in:
7
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
8
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
9
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
10
An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron
;
Sok, Phyra
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
Saved in:
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