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~subject:"Brand image"
~subject:"Germany"
~type_genre:"Collection of articles written by one author"
~type_genre:"Mikroform"
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Brand image
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
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2018
Persistent link: https://www.econbiz.de/10011960279
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3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
4
Den Konsumenten im Fokus : eine verbraucherorientierte Analyse des Product Carbon Footprints entlang der Wertschöpfungskette von Spargel
Lampert, Paul
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2016
Persistent link: https://www.econbiz.de/10011582148
Saved in:
5
Motivation, preference and willingness to pay for selected credence food attributes
Dahlhausen, Johanna Lena
-
2016
Persistent link: https://www.econbiz.de/10011573116
Saved in:
6
Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc
-
2017
Persistent link: https://www.econbiz.de/10011731076
Saved in:
7
Brand shapers as marketing tools: explorative analysis of a new concept in brand management
Rogalski, Martin
-
2016
Persistent link: https://www.econbiz.de/10012013352
Saved in:
8
Processing fluency in consumer judgments
Graf, Laura K. M.
-
2016
Persistent link: https://www.econbiz.de/10011635358
Saved in:
9
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
10
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
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