Processing fluency in consumer judgments
vorgelegt von Laura K.M. Graf
| Year of publication: |
2016
|
|---|---|
| Authors: | Graf, Laura K. M. |
| Publisher: |
Frankfurt am Main |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Informationswert | Information value | Markenimage | Brand image | Verbraucherverhalten | Entscheidungsverhalten | Informationsfluss |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 133 Seiten Illustrationen, Diagramme 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Goethe-Universität Frankfurt am Main, 2016 |
| Notes: | Enthält Synopsis und 4 Sonderdrucke aus verschiedenen Publikationen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635358