//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~subject:"Theory"
~subject:"Wettbewerb"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Vertikales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Theory
Wettbewerb
Marketing cooperation
99
Marketingkooperation
99
Brand management
33
Markenführung
33
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
15
Germany
15
Theorie
12
Markenimage
10
Brand
9
Markenartikel
9
co-branding
9
Co-branding
7
Consumer goods industry
7
Erfolgsfaktor
7
Konsumgüterindustrie
7
Lieferantenmanagement
7
Strategic alliance
7
Strategische Allianz
7
Success factor
7
Supplier relationship management
7
USA
7
United States
7
Advertising effects
6
Beziehungsmarketing
6
Nonprofit organization
6
Nonprofit-Organisation
6
Relationship marketing
6
Werbewirkung
6
Advertising
5
Brand extension
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Inter-firm cooperation
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
22
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Hochschulschrift
44
Thesis
40
Article in journal
22
Aufsatz im Buch
20
Book section
20
Graue Literatur
18
Non-commercial literature
18
Arbeitspapier
13
Working Paper
13
Bibliografie enthalten
11
Bibliography included
11
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Advisory report
1
Amtsdruckschrift
1
Collection of articles written by one author
1
Conference proceedings
1
Government document
1
Gutachten
1
Konferenzschrift
1
Sammlung
1
more ...
less ...
Language
All
English
19
German
6
Author
All
Peitz, Martin
3
Ahlert, Dieter
2
Kenning, Peter
2
Alarcón, F.
1
Albers, Sönke
1
Albert, Noel
1
Alemany, M. M. E.
1
Ambroise, Laure
1
Angle, Justin W.
1
Arima, Hiroe
1
Arnita, Devi
1
Beck, Petra
1
Choi, Jay Pil
1
Cohen, Justin
1
Cui, Annie Peng
1
Cunha, Marcus
1
Drivas, Kyriakos
1
Esch, Franz-Rudolf
1
Faulkner, Margaret
1
Forehand, Mark R.
1
Garella, Paolo G.
1
Gerami, Shahin
1
Giannakas, Kōnstantinos
1
Graziano, Clara
1
Hakenes, Hendrik
1
Ho, Han-Chiang
1
Jeitschko, Thomas D.
1
Jung, Yeonjei
1
Kim, Jaesoo
1
Kotschi, Bernd
1
Lado Coustré, Nora
1
Lee, Chia-Lin
1
Lu, Hebo
1
Mattmüller, Roland
1
Michael, Bernd M.
1
Möhlenbruch, Dirk
1
Nasution, Reza Ashari
1
Nguyen, Cathy
1
Olbrich, Rainer
1
Olsen, Lars Erling
1
more ...
less ...
Published in...
All
Forum Vertriebs- und Handelsmanagement
2
Handelsforschung
2
International journal of industrial organization
2
American journal of agricultural economics
1
Economic notes : economic review of Banca Monte dei Paschi di Siena
1
European journal of marketing : EJM
1
European research studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of international consumer marketing
1
Journal of rural cooperation
1
Journal of the European Economic Association
1
Keizaigaku kenkyū
1
Marketing : ZFP ; journal of research and management
1
OR-Spektrum : quantitative approaches in management
1
Social science quarterly
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan
;
Lu, Hebo
;
Cui, Annie Peng
- In:
Journal of business research : JBR
144
(
2022
),
pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
Saved in:
2
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
3
Is co-branding a double-edged sword for brand partners?
Lee, Chia-Lin
- In:
European research studies
17
(
2014
)
4
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012003672
Saved in:
4
You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
- In:
International journal of industrial organization
61
(
2018
),
pp. 351-379
Persistent link: https://www.econbiz.de/10012103441
Saved in:
5
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
6
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
7
Bundling and joint marketing by rival firms
Jeitschko, Thomas D.
;
Jung, Yeonjei
;
Kim, Jaesoo
- In:
Journal of economics & management strategy : JEMS
26
(
2017
)
3
,
pp. 571-589
Persistent link: https://www.econbiz.de/10011752350
Saved in:
8
Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
Saved in:
9
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
10
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->