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~subject:"Brand image"
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Brand image
Consumer behaviour
33
Konsumentenverhalten
26
Social marketing
17
Australia
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Social Marketing
12
Beziehungsmarketing
11
Marketing not elsewhere classified
11
Relationship marketing
11
Australien
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Dienstleistungsqualität
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Service quality
10
Services marketing
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Customer satisfaction
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Emotion
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Kundenzufriedenheit
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Retail trade
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Services
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Dienstleistung
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Rebekah Russell-Bennett
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Brand loyalty
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Brand management
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Einzelhandel
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Markenführung
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social marketing
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Russell-Bennett, Rebekah
3
Bougoure, Ursula Sigrid
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Cooke, Angelica
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Fazal-e-Hasan, Syed
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Härtel, Charmine E. J.
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Mortimer, Gary
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Australasian marketing journal
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Journal of retailing and consumer services
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Branding beyond the gender binary
Cooke, Angelica
;
Russell-Bennett, Rebekah
;
Wang, Di
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1621-1632
Persistent link: https://www.econbiz.de/10013280177
Saved in:
2
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
3
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
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