Exploring a functional approach to attitudinal brand loyalty
Year of publication: |
2013
|
---|---|
Authors: | Russell-Bennett, Rebekah ; Härtel, Charmine E. J. ; Worthington, Steve |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 1, p. 43-51
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
-
Syahida Abd Aziz, (2018)
-
Gajanova, Lubica, (2019)
-
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra, (2023)
- More ...
-
A tri-dimensional approach for auditing brand loyalty
Worthington, Steve, (2010)
-
A tri-dimensional approach for auditing brand loyalty
Worthington, Steve, (2010)
-
A tri-dimensional approach for auditing brand loyalty
Worthington, Steve, (2009)
- More ...