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~subject:"Brand image"
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Search: person:"Crespo-Almendros, Esmeralda"
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Brand image
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Sales promotion
4
Verkaufsförderung
4
E-commerce
3
Electronic Commerce
3
Markenimage
3
Website
3
Beziehungsmarketing
2
Brand management
2
Cross-cultural marketing
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Customer satisfaction
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Dienstleistungsqualität
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IMC
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Interkulturelles Marketing
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International marketing
2
Internationales Marketing
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Kundenzufriedenheit
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Markenführung
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Marketing
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Marketing management
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Marketingmanagement
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Relationship marketing
2
Service quality
2
Social Web
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Social web
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Welt
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World
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attitude toward the banner
2
attitude toward the sales promotion
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attitude toward the website
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online price discount
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Advertising effects
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Air Europa
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Crespo-Almendros, Esmeralda
3
Barrio-García, Salvador del
2
Alcántara-Pilar, Juan Miguel
1
Porcu, Lucia
1
Prados-Peña, M. Belén
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Academia : revista Latinoamericana de administración
1
Journal of advertising research
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
Saved in:
2
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
Saved in:
3
Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
The changing roles of advertising : [extended versions …
,
(pp. 87-102)
.
2013
Persistent link: https://www.econbiz.de/10009773049
Saved in:
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