The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Year of publication: |
2014
|
---|---|
Authors: | Crespo-Almendros, Esmeralda ; Barrio-García, Salvador del |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 1, p. 56-70
|
Subject: | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Markenimage | Brand image | Spanien | Spain |
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