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Brand management ; Vol. 1
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Handbuch Markenführung ; Bd. 1
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ECONIS (ZBW)
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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
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2010
Persistent link: https://www.econbiz.de/10003924113
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Consumer associative networks as process-tracing measures of brand feedback effects
Henderson, Geraldine Rosa
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2004
Persistent link: https://www.econbiz.de/10002248715
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