Consumer associative networks as process-tracing measures of brand feedback effects
Geraldine R. Henderson
| Year of publication: |
2004
|
|---|---|
| Authors: | Henderson, Geraldine Rosa |
| Published in: |
Handbuch Markenführung ; Bd. 1. - Wiesbaden : Gabler. - 2004, p. 591-613
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Messung | Measurement | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002248715