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~subject:"Brand image"
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Brand image
Discrete choice
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Vereinigte Staaten
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Aussenwirtschaftstheorie
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Markenimage
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Schweiz
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1986
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Asset-liability management
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Ausland
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Aussenwirtschaftsbetrieb
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Danes, Jeffrey E.
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Hess, Jeffrey S.
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Story, John W.
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York, Jonathan L.
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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ECONIS (ZBW)
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On the validity of measuring brand images by rating concepts and free associations
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10009428110
Saved in:
2
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
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