Brand image associations for large virtual groups
Year of publication: |
2010
|
---|---|
Authors: | Danes, Jeffrey E. ; Hess, Jeffrey S. ; Story, John W. ; York, Jonathan L. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 13.2010, 3, p. 309-323
|
Subject: | Markenimage | Brand image | Fast Food | Fast food | Konsumentenverhalten | Consumer behaviour | Brainstorming | Social Web | Social web |
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