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Price, Linda L.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.
;
Price, Linda L.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
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2
Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
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