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Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrößen
Reutterer, Thomas
;
Sicking, Holger
;
Sinha, Ashish
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10003357988
Saved in:
2
Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive
Reutterer, Thomas
;
Sicking, Holger
- In:
Handelsforschung
19
(
2005
),
pp. 123-143
Persistent link: https://www.econbiz.de/10003287985
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