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~subject:"Brand image"
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Brand image
China
8
Social network
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Soziales Netzwerk
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Brand management
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Consumer behaviour
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Markenführung
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Supplier relationship management
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Markenimage
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Tourism marketing
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Tourismusmarketing
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Asia
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Asien
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Beziehungsmarketing
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Business-to-business marketing
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Designation of origin
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Destination management
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Destinationsmanagement
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Economic policy
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Guanxi
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London
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Marketingmanagement
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Perceived discrimination
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Regional animosity
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Regional identification
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Relationship marketing
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Social Web
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Social exchange theory
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Social web
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Yen, Dorothy A.
3
Luo, Jun
2
Cappellini, Benedetta
1
Dey, Bidit Lal
1
Hosany, Sameer
1
Huang, Yu-an
1
Khanyapuss Punjaisri
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Liu, Martin J.
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Sivarajah, Uthayasankar
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Yalkin, Cagri
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Yu, Qionglei
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Journal of business research : JBR
2
Journal of retailing and consumer services
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ECONIS (ZBW)
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
Saved in:
2
Away from home : how young Chinese consumers travel with global brands?
Cappellini, Benedetta
;
Hosany, Sameer
;
Yen, Dorothy A.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 87-94
Persistent link: https://www.econbiz.de/10011980802
Saved in:
3
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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