Millennial Chinese consumers' perceived destination brand value
Jun Luo, Bidit L. Dey, Cagri Yalkin, Uthayasankar Sivarajah, Khanyapuss Punjaisri, Yu-an Huang, Dorothy A. Yen
| Year of publication: |
2020
|
|---|---|
| Authors: | Luo, Jun ; Dey, Bidit Lal ; Yalkin, Cagri ; Sivarajah, Uthayasankar ; Khanyapuss Punjaisri ; Huang, Yu-an ; Yen, Dorothy A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 655-665
|
| Subject: | Destination branding | Millennial consumers | National branding | Tourism | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | China | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Altersgruppe | Age group | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.06.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257666