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Brand image
Consumer behaviour
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double standards
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Asia Pacific journal of marketing and logistics
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
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New perspectives on critical marketing and consumer society
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ECONIS (ZBW)
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Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
2
New insights into unethical counterfeit consumption
Bian, Xuemei
;
Wang, Kai-Yu
;
Smith, Andrew
;
Yannopoulou, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
Saved in:
3
Consumer personality and green buying intention : the mediate role of consumer ethical beliefs
Lu, Long-Chuan
;
Chang, Hsiu-Hua
;
Chang, Alan
- In:
Journal of business ethics : JOBE
127
(
2015
)
1
,
pp. 205-219
Persistent link: https://www.econbiz.de/10010490774
Saved in:
4
Understanding counterfeit consumption
Tang, Felix
;
Tian, Vane Ing
;
Zaichkowsky, Judy
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010247530
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