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~subject:"Brand image"
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Brand image
Consumer behaviour
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Display format
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Markenimage
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By-brand or by-category? : the effect of
display
format
on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
2
Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria
;
Bottomley, Paul
;
Angell, Rob
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012102923
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