Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Year of publication: |
2019
|
---|---|
Authors: | Logkizidou, Maria ; Bottomley, Paul ; Angell, Rob ; Evanschitzky, Heiner |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 1, p. 67-82
|
Subject: | Museological | Display format | Art infusion | Luxury perceptions | Second order spillover | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Spillover-Effekt | Spillover effect | Kunst | Arts | Markenimage | Brand image |
-
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente, (2022)
-
Masé, Stefania, (2020)
-
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara, (2022)
- More ...
-
Angell, Robert J., (2021)
-
Angell, Rob, (2021)
-
Angell, Robert J., (2016)
- More ...