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~subject:"Brand image"
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Search: subject:"Electronic word-of-mouth (eWOM)"
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Brand image
Viral marketing
78
Virales Marketing
78
Consumer behaviour
62
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Electronic word-of-mouth (eWOM)
19
Electronic word of mouth (eWOM)
18
Online retailing
18
Online-Handel
18
E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
electronic word-of-mouth (eWOM)
12
Markenimage
11
Internet
10
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
8
Data mining
8
Online reviews
8
Brand management
7
Markenführung
7
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7
Tourismus
7
social media
7
Customer satisfaction
6
Electronic Word of Mouth (eWOM)
6
Gastronomie
6
Kundenzufriedenheit
6
Restaurant industry
6
Credibility
5
Electronic Word-of-Mouth (eWOM)
5
Glaubwürdigkeit
5
Hotel industry
5
Hotellerie
5
Personalisierung
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Le Nguyen Hoang
2
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Al Halbusi, Hussam
1
Banerjee, Saikat
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Cappiello, Giuseppe
1
Carvalho, Liliana
1
Chan, Vanessa Hiu Ying
1
Chen, Jeng-Chung Victor
1
Chiu, Dickson K. W.
1
Chu, Shu-Chuan (Kelly)
1
Fetscherin, Marc
1
Gonzalez, Beatriz
1
Guerra, Eva
1
Gupta, Bhumika
1
Ho, Kevin K. W.
1
Kim, Hyejin
1
Kim, Yoojung
1
Krishnamurthy, Anup
1
Kumar, S. Ramesh
1
Kumar, Sumit
1
Lin, Chinho
1
Lopez, Alberto
1
Madero, Sergio
1
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1
Prakash, Gyan
1
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Journal of retailing and consumer services
2
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International review on public and non-profit marketing
1
Journal of advances in management research : JAMR
1
Journal of marketing analytics : JMA
1
Journal of marketing for higher education
1
SocioEconomic challenges : SEC
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
11
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
3
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Le Nguyen Hoang
;
Le Thanh Tung
- In:
Journal of advances in management research : JAMR
20
(
2023
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10014431071
Saved in:
6
Mediating effects on the relationship between perceived service quality and public library app loyalty during the COVID-19 era
Chan, Vanessa Hiu Ying
;
Chiu, Dickson K. W.
;
Ho, Kevin K. W.
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013364438
Saved in:
7
The effect of
Electronic
Word-Of-Mouth
(
EWOM
) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Saved in:
8
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
9
On the relationship between online brand community and brand preference in political market
Banerjee, Saikat
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 27-55
Persistent link: https://www.econbiz.de/10012428312
Saved in:
10
Consumer sentiments toward brands : the interaction effect between brand personality and sentiments on electronic word of mouth
Lopez, Alberto
;
Guerra, Eva
;
Gonzalez, Beatriz
;
Madero, …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10012421355
Saved in:
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