On the relationship between online brand community and brand preference in political market
Year of publication: |
2021
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Authors: | Banerjee, Saikat |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 1, p. 27-55
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Subject: | Political brand | Online brand community | Electronic word-of-mouth(eWOM) | Brand love | Brand trust | Brand preference | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Social Web | Social web | Virales Marketing | Viral marketing | Markenimage | Brand image | Online-Marketing | Internet marketing |
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