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~subject:"Brand image"
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Search: subject:"Foreign brands"
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Brand image
Brand management
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenführung
12
Brand
8
Markenartikel
8
foreign brands
8
Markenimage
6
Foreign brands
5
Designation of origin
4
Herkunftsbezeichnung
4
China
3
Emerging economies
3
Rules of origin
3
Schwellenländer
3
Ursprungsregeln
3
Indonesia
2
Indonesien
2
Local brands
2
National culture
2
Nationalkultur
2
Product quality
2
Produktqualität
2
consumer ethnocentrism
2
domestic brands
2
emerging market
2
Anger
1
Attitude Towards Foreign Brands
1
Auslandsinvestition
1
BORA (brand origin recognition accuracy)
1
Beziehungsmarketing
1
Brand origin
1
Brand origin recognition accuracy
1
Cognition
1
Community work
1
Confidence
1
Consumer attitudes
1
Consumer experience
1
Country of origin
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6
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Tjiptono, Fandy
2
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Chen, Jiawen
1
Dewi Retno Rosari, Theresia Sri
1
Dong, Xuebing
1
Ghose, Sanjoy
1
He, Siying
1
Heiman, Amir
1
Hu, Yanghong
1
Keller, L. R.
1
Liao, Junyun
1
Lowengart, Oded
1
Su, Meng
1
Sun, Luping
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Zdravković, Stefan
1
Zheng, Xiaona
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Asia Pacific journal of marketing and logistics
2
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Journal of international marketing
1
Journal of promotion management : JPM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of
foreign
brands
Zdravković, Stefan
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10013548856
Saved in:
2
Understanding local consumers' reactions to perceived unfair product recalls of
foreign
brands
: a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
3
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
4
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
5
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
6
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
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