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green products
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ECONIS (ZBW)
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subject:"Green product"
(109 results)
1
Beauty may not be effective : the effects of imaginative display on green product evaluation
Liang, Shichang
;
Li, Jingyi
;
Zhang, Tingting
;
Zhang, Yiwei
- In:
The journal of environment & development : a review of …
33
(
2024
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10014578006
Saved in:
2
Green brand management : nexus between brand attachment, satisfaction and loyalty of
green
products
Ratna, Vir Ved
;
Ojha, Raj Kumar
- In:
International journal of green economics : IJGE
16
(
2022
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10014312174
Saved in:
3
The relationship between green perceived quality and green purchase intention : a three-path mediation approach using green satisfaction and green trust
Gil, Mathew Thomas
;
Jacob, Jayanth
- In:
International journal of business innovation and research
15
(
2018
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011954644
Saved in:
4
Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq
- In:
Journal for global business advancement : JGBA
10
(
2017
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
Saved in:
5
Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
Saved in:
6
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
7
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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