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Search: subject:"Hedonic and utilitarian consumption"
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Brand image
Hedonic and utilitarian consumption
9
Consumer behaviour
5
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The journal of product & brand management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
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2
Just print it! : the effects of self-printing a product on consumers' product evaluations and perceived ownership
Wiecek, Annika
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 795-811
Persistent link: https://www.econbiz.de/10012293337
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3
The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
Saved in:
4
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
5
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
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