Just print it! : the effects of self-printing a product on consumers' product evaluations and perceived ownership
Year of publication: |
2020
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Authors: | Wiecek, Annika ; Wentzel, Daniel ; Erkin, Aras |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 4, p. 795-811
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Subject: | Co-creation | Co-production | 3D printing | Perceived ownership | Hedonic and utilitarian consumption | Ingredient branding | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Utilitarismus | Utilitarianism |
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