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~subject:"Brand image"
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Search: subject:"Sensory Marketing"
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Brand image
Consumer behaviour
110
Konsumentenverhalten
110
Sensory marketing
73
sensory marketing
67
Perception
52
Wahrnehmung
52
Brand management
35
Markenführung
35
Markenimage
30
Einzelhandel
16
Marketing management
16
Marketingmanagement
16
Retail trade
16
Music
12
Musik
12
Advertising
11
Beziehungsmarketing
11
Relationship marketing
11
Sensory Marketing
11
Advertising effects
10
Internet marketing
10
Music industry
10
Musikwirtschaft
10
Online-Marketing
10
Tourism marketing
10
Tourismusmarketing
10
Werbewirkung
10
Brand
9
Werbung
9
Marketing
8
Destination management
7
Destinationsmanagement
7
Holiday behaviour
7
Markenartikel
7
Urlaubsverhalten
7
Emotion
6
Flavour
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Food
6
Online retailing
6
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20
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6
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Article
29
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1
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English
30
Lithuanian
1
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Ballouli, Khalid
2
Cuny, Caroline
2
Diţoiu, Mihail-Cristian
2
Hagtvedt, Henrik
2
Motoki, Kosuke
2
Onişor, Lucian-Florin
2
Pathak, Abhishek
2
Stăncioiu, Aurelia-Felicia
2
Annamalai, Balamurugan
1
Arboleda, A. M.
1
Arroyo, Ch.
1
Atkočiūnienė, Vilma
1
Bajaj, Aditi
1
Bond, Samuel D.
1
Botoş, Andreea
1
Brasel, S. Adam
1
Braun, Katharina
1
Brătucu, Gabriel
1
Calvert, Gemma Anne
1
Chandrasekaran, Shabana
1
Cowan, Kirsten
1
Do Thi Ngoan
1
Droulers, Olivier
1
Fan, Yulan
1
Fornerino, Marianela
1
Foroudi, Pantea
1
Fortes, Nuno
1
Griffart, Clovis
1
Gupta, Tanvi
1
Hartmann, Carmen
1
Heere, Bob
1
Horn, Esther
1
Hwang, Yongjin
1
Jaud, David A.
1
Jeong, Miyoung
1
Jin, Zhongqi
1
Khenfer, Jamel
1
Kirchgeorg, Manfred
1
Krupka, Zoran
1
Kuršvietis, Dainius
1
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Lithuanian University of Agriculture
1
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Theoretical and applied economics : GAER review
2
Journal of advertising research
1
Journal of business anthropology
1
Journal of business economics and management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing : ZFP ; journal of research and management
1
Naše gospodarstvo : NG
1
Psychology & marketing
1
Qualitative market research : an international journal
1
South Asian journal of management : SAJM
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
VNU journal of economics and business
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
Exploring the influence of
sensory
marketing
on brand perception
Krupka, Zoran
- In:
Naše gospodarstvo : NG
69
(
2023
)
3
,
pp. 45-55
investigating importance of
sensory
marketing
, more specifically number, perceived intensity, and frequency of sensory involvement …
Persistent link: https://www.econbiz.de/10014425575
Saved in:
3
Impact of innovation in
sensory
marketing
on local brand image, satisfaction and return intention of tourist to Ha Giang destination
Tran Thi Lam
;
Do Thi Ngoan
;
Le Thi Tu Anh
- In:
VNU journal of economics and business
2
(
2022
)
4
,
pp. 115-125
Persistent link: https://www.econbiz.de/10013499651
Saved in:
4
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
5
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
6
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
7
How folk music induces destination image : a synthesis between
sensory
marketing
and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
8
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
9
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
10
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
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