The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Year of publication: |
2023
|
---|---|
Authors: | Melzner, Johann ; Raghubir, Priya |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 5, p. 932-949
|
Subject: | acoustics | audio logo | branding | information processing | music perception | timbre | sensory marketing | Musik | Music | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception | Markenführung | Brand management | Musikwirtschaft | Music industry | Werbemusik | Advertising music | Werbewirkung | Advertising effects |
-
Hong, You Jeong, (2023)
-
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel, (2022)
-
Silas, Sebastian, (2024)
- More ...
-
Information disclosure in the era of voice technology
Melzner, Johann, (2023)
-
An Appreciation of Journal Service
Mukhopadhyay, Anirban, (2020)
-
Customer Experience Management in Retailing: Understanding the Buying Process
Puccinelli, Nancy, (2009)
- More ...