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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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2
Will consumers silence themselves when brands speak up about sociopolitical issues? : applying the spiral of silence theory to consumer boycott and buycott behaviors
Hong, Cheng
;
Li, Cong
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10012498324
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Willingness to punish and reward brands associated to a political ideology (BAPI)
Kurt, Sumeyra Duman
;
Ozgen, Ozge
- In:
Journal of business research : JBR
86
(
2018
),
pp. 468-478
Persistent link: https://www.econbiz.de/10011855375
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