Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24
approach for systematic literature reviews. The study revealed two dominant research themes: 'national branding campaign' and … 'country of origin (COO). Most studies did not use any specific model and the qualitative method was the dominant research … to accept and adopt certain thoughts and behavior through the use of reasoning or argument. This research examines the …