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~subject:"Brand loyalty"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Theorie"
~type_genre:"Glossar enthalten"
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Consumer behavior and managerial decision making
Kardes, Frank R.
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2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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Proactive risk management : [controlling uncertainty in product development]
Smith, Preston G.
;
Merritt, Guy M.
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2002
Persistent link: https://www.econbiz.de/10001665976
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