Consumer behavior and managerial decision making
Frank R. Kardes
| Year of publication: |
2002 ; 2. ed
|
|---|---|
| Authors: | Kardes, Frank R. |
| Publisher: |
New Delhi : Pentice-Hall |
| Subject: | Management | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Innovation | Produktmanagement | Product management | Theorie | Theory |
| Extent: | XVIII, 457 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturverz. S. 417 - 439 |
| ISBN: | 81-203-2221-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001820142