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~subject:"Brand loyalty"
~subject:"Internet marketing"
~type:"article"
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Brand loyalty
Internet marketing
Brand image
8,676
Markenimage
8,676
Brand management
5,643
Markenführung
5,643
Consumer behaviour
5,565
Konsumentenverhalten
5,564
Brand
2,689
Markenartikel
2,643
Beziehungsmarketing
1,633
Relationship marketing
1,633
Social Web
856
Social web
856
Advertising effects
819
Werbewirkung
819
Online-Marketing
785
Designation of origin
780
Herkunftsbezeichnung
780
Tourism marketing
661
Tourismusmarketing
661
Customer satisfaction
588
Kundenzufriedenheit
588
Destination management
532
Destinationsmanagement
532
Marketing management
474
Marketingmanagement
472
Holiday behaviour
414
Urlaubsverhalten
414
Corporate reputation
410
Firmenimage
410
Viral marketing
383
Virales Marketing
383
Advertising
380
Personality psychology
376
Persönlichkeitspsychologie
376
Werbung
366
Confidence
355
Emotion
354
Luxury goods
354
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10
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Loureiro, Sandra Maria Correia
8
Khan, Imran
7
Vashisht, Devika
7
Augusto, Mário Gomes
6
Guzman, Francisco
6
Rahman, Zillur
6
Rita, Paulo
6
Schivinski, Bruno
6
Sreejesh, S.
6
Bilgihan, Anil
5
Hollebeek, Linda D.
5
King, Ceridwyn
5
Leckie, Civilai
5
Okumus, Fevzi
5
Šerić, Maja
5
Aslam, Wajeeha
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Garay Tamajón, Luis Alfonso
4
Gil Saura, Irene
4
Han, Heesup
4
Huang, Chao-Chin
4
Johnson, Lester W.
4
Kang, Juhee
4
Kumar, Jitender
4
Kumar, Vikas
4
Lee, Seonjeong
4
Nusair, Khaldoon
4
Rubio Benito, Natalia
4
Sarkar, Abhigyan
4
Sashittal, Hemant Chaitanya
4
So, Kevin Kam Fung
4
Sparks, Beverley
4
Torres, Pedro M.
4
Wallace, Elaine
4
Al-Mamun, Abdullah
3
Alnawas, Ibrahim
3
Azar, Salim L.
3
Bang, Nguyen
3
Becker, Kip
3
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Journal of business research : JBR
66
The journal of product & brand management
55
Journal of retailing and consumer services
44
The journal of brand management : an international journal
41
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Marketing intelligence & planning
20
Journal of marketing communications
18
International journal of hospitality management
17
Asia Pacific journal of marketing and logistics
16
Cogent business & management
16
Journal of promotion management : innovations in planning and applied research
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Tourism management : research, policies, practice
15
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
Journal of promotion management : JPM
10
International journal of technology marketing : IJTMkt
9
Psychology & marketing
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of fashion marketing and management
8
Journal of internet commerce
8
International journal of electronic marketing and retailing : IJEMR
7
International journal of sports marketing & sponsorship
7
Journal of hospitality marketing & management
7
Journal of international consumer marketing
7
Business horizons
6
European journal of marketing
6
Global business review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International marketing review
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing analytics : JMA
6
Journal of strategic marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
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ECONIS (ZBW)
1,163
EconStor
1
RePEc
1
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81
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
82
"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
83
Social media marketing activities on brand equity and purchase intention among Chinese smartphone consumers during COVID-19
Shuyi, Jiang
;
Al-Mamun, Abdullah
;
Farzana Naznen
- In:
Journal of science and technology policy management : JSTPM
15
(
2024
)
2
,
pp. 331-352
Persistent link: https://www.econbiz.de/10014469113
Saved in:
84
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
85
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
86
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
87
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
88
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
89
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
90
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
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