Examining the effects of Facebook's personalized advertisements on brand love
Year of publication: |
2024
|
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Authors: | Tran, Trang ; Blanchflower, Tiffany M. ; Lin, Chien-Wei |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 1, p. 61-80
|
Subject: | Werbewirkung | Advertising effects | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Emotion | Markenartikel | Brand | Werbung | Advertising |
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