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~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
~subject:"Produktlebenszyklus"
~type_genre:"Systematic review"
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Brand management
Consumer behaviour
Erfolgsfaktor
Produktgestaltung
Produktlebenszyklus
Product management
4
Produktmanagement
4
Deutschland
2
Germany
2
Konsumentenverhalten
2
USA
2
United States
2
Cost-benefit analysis
1
Energieeinsparung
1
Energy conservation
1
Großbritannien
1
Handelsmarke
1
International marketing
1
Internationales Marketing
1
Kosten-Nutzen-Analyse
1
Kraftfahrzeug
1
Kraftstoff
1
Market research
1
Marktforschung
1
Motor fuel
1
Motor vehicle
1
Organisation
1
Organization
1
Schweiz
1
Standardisierung
1
Standardization
1
Store brand
1
Success factor
1
Switzerland
1
Theorie
1
Theory
1
United Kingdom
1
fuel economy
1
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3
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Systematic review
Article in journal
170
Aufsatz in Zeitschrift
170
Aufsatz im Buch
93
Book section
93
Hochschulschrift
64
Graue Literatur
57
Non-commercial literature
57
Thesis
50
Arbeitspapier
26
Working Paper
26
Collection of articles of several authors
25
Sammelwerk
25
Lehrbuch
17
Aufsatzsammlung
16
Case study
16
Fallstudie
16
Textbook
15
Bibliografie enthalten
13
Bibliography included
13
Handbook
7
Handbuch
7
Ratgeber
7
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6
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6
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5
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3
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2
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2
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2
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1
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1
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English
3
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Gooner, Richard A.
1
Helfand, Gloria E.
1
Kotulla, Thomas
1
Nadler, S. Scott
1
Schmid, Stefan
1
Wolverton, Ann
1
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International business review : the official journal of the European International Business Academy
1
International review of environmental and resource economics
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
3
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1
Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
Saved in:
2
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
3
Evaluating the consumer response to fuel economy : a review of the literature
Helfand, Gloria E.
;
Wolverton, Ann
- In:
International review of environmental and resource economics
5
(
2011
)
2
,
pp. 103-146
Persistent link: https://www.econbiz.de/10009154030
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