Abstracting empirical generalizations from private label brand research
Richard A. Gooner and S. Scott Nadler
| Year of publication: |
2012
|
|---|---|
| Authors: | Gooner, Richard A. ; Nadler, S. Scott |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 1, p. 87-104
|
| Subject: | Handelsmarke | Store brand | Marktforschung | Market research | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | USA | United States | Schweiz | Switzerland | Großbritannien | United Kingdom | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009509170