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~subject:"Brand management"
~subject:"Credit cards"
~type_genre:"Bibliography included"
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Consumer behaviour
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ECONIS (ZBW)
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The persuasion industries : the making of modern Britain
McKevitt, Steven
-
2018
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First edition
Persistent link: https://www.econbiz.de/10012606579
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2
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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3
Markets, meaning, and brand management
McCracken, Grant David
-
2005
Persistent link: https://www.econbiz.de/10002701617
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