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~subject:"Brand management"
~subject:"Deutschland"
~subject:"Italien"
~subject:"Theory"
~type:"article"
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Bonnini, Stefano
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Business process reengineering : Strategien zur Produktivitätssteigerung - Konzepte und praktische Erfahrungen ; [Vorträge und Diskussionen der 3. ZfB-Fachkonferenz 1994, Thema: Organisation der Produktion]
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Statistical methods for the evaluation of educational services and quality of products
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
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Purpose-driven marketing wars : dishwashing detergent brands' purpose-driven marketing campaigns in Turkey
Gülmez, Emrah
- In:
Cases on digital strategies and management issues in …
,
(pp. 200-235)
.
2022
Persistent link: https://www.econbiz.de/10012814164
Saved in:
2
The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa
;
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
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3
Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
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4
The impact of brand confusion on sustainable brand satisfaction and private label proneness : a subtle decay of brand equity
Kocyigit, Orhan
;
Ringle, Christian M.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009409560
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5
A novel global performance score with an application to the evaluation of new detergents
Bonnini, Stefano
;
Corain, Livio
;
Cordellina, Antonio
; …
- In:
Statistical methods for the evaluation of educational …
,
(pp. 161-179)
.
2009
Persistent link: https://www.econbiz.de/10003974729
Saved in:
6
Dishwashing detergents - Germany
In:
Consumer goods Europe
(
2008
)
546
Persistent link: https://www.econbiz.de/10003730284
Saved in:
7
Dishwashing detergents - Italy
In:
Consumer goods Europe
(
2008
)
546
Persistent link: https://www.econbiz.de/10003730285
Saved in:
8
Household cleaning products - Germany
In:
Consumer goods Europe
(
2008
)
549
Persistent link: https://www.econbiz.de/10003773542
Saved in:
9
Household cleaning products - Italy
In:
Consumer goods Europe
(
2008
)
549
Persistent link: https://www.econbiz.de/10003773544
Saved in:
10
Clothes washing products - Germany
In:
Consumer goods Europe
(
2008
)
543
Persistent link: https://www.econbiz.de/10003663734
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