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~subject:"Brand management"
~subject:"Dienstleistungssektor"
~subject:"Industriedesign"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Ratgeber"
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Search: subject_exact:"Produktgestaltung"
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Brand management
Dienstleistungssektor
Industriedesign
Produktgestaltung
2,767
Product design
2,752
Theory
659
Theorie
658
Produktentwicklung
573
New product development
568
Innovation
519
Consumer behaviour
394
Konsumentenverhalten
393
Innovation management
344
Innovationsmanagement
344
USA
183
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183
Product quality
158
Produktqualität
158
Product differentiation
148
Produktdifferenzierung
148
Qualitätsmanagement
139
Quality management
137
product design
132
Markenführung
116
Produktlebenszyklus
103
Product life cycle
102
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97
Marketingmanagement
97
Aesthetics
89
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89
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87
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87
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83
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83
Brand image
82
Fertigungsprogramm
82
Lieferkette
82
Markenimage
82
Master production schedule
82
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82
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81
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127
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24
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Bazin, Yoann
2
Candi, Marina
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Gupta, Suraksha
2
Haug, Anders
2
Heitmann, Mark
2
Herrmann, Andreas
2
Jiang, Yuwei
2
Kang, Wooseong
2
Kim, Kwang-Jae
2
Korica, Maja
2
Kristav, Per
2
Landwehr, Jan Rüdiger
2
Lim, Chiehyeon
2
Luffarelli, Jonathan
2
Pamfilie, Rodica
2
Townsend, Janell D.
2
Wiedmann, Klaus-Peter
2
Wilner, Sarah J. S.
2
Aadland, Erik
1
Affonso, Felipe M.
1
Ahola, Samuel
1
Al-Kwifi, Sam O.
1
Alexander, Nicholas
1
Alhidari, Abdullah M.
1
Almeshal, Soad A.
1
Amit, R.K.
1
Anderson, Helén
1
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1
Andreassen, Tor Wallin
1
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1
Arroyo, Ch.
1
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1
Atxa, Ariane
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Ifo-Institut für Wirtschaftsforschung
2
Institut für Zukunftsstudien und Technologiebewertung
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The journal of brand management : an international journal
12
The journal of product & brand management
8
Journal of business research : JBR
6
Journal of marketing
5
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Amfiteatru economic : an economic and business research periodical
2
Ifo-Studien zu Handels- und Dienstleistungsfragen
2
International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of service management
2
Journal of the Academy of Marketing Science
2
Service business
2
The international review of retail, distribution and consumer research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Beiträge zum Produkt-Marketing
1
Beiträge zur Sensorik im Marketing
1
Beiträge zur Unternehmensgründung und Wirtschaftsentwicklung
1
California management review
1
Corporate reputation review : an international journal
1
Croatian economic survey
1
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
144
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144
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1
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
2
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
3
Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim
;
Kim, Hye-yŏng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
Saved in:
4
Brand experience manual : bridging the gap between brand strategy and customer experience
Motta-Filho, Mauricy A.
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1173-1204
Persistent link: https://www.econbiz.de/10012549741
Saved in:
5
Logo shape and color as drivers of change in brand evaluation and recognition
Torbarina, Matia
;
Grgurić Čop, Nina
;
Jelenc, Lara
- In:
Naše gospodarstvo : NG
67
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012584407
Saved in:
6
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
7
A model of product portfolio design : guiding consumer search through brand positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
Saved in:
8
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
9
Product as a service (PaaS) for traditional product companies : an automotive lease practice evaluation
Kesavapanikkar, Pradeep
;
Amit, R.K.
;
Ramu, Palaniappan
- In:
Journal of Indian business research
15
(
2023
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10014326456
Saved in:
10
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
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