Logo shape and color as drivers of change in brand evaluation and recognition
Matia Torbarina, Nina Grgurić Čop and Lara Jelenc
| Year of publication: |
2021
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|---|---|
| Authors: | Torbarina, Matia ; Grgurić Čop, Nina ; Jelenc, Lara |
| Published in: |
Naše gospodarstvo : NG. - Warsaw : Sciendo, ISSN 2385-8052, ZDB-ID 2197674-0. - Vol. 67.2021, 1, p. 33-45
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| Subject: | corporate logo | brand awareness | logo likability | logo color | logo shape | Markenimage | Brand image | Markenführung | Brand management | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2478/ngoe-2021-0004 [DOI] hdl:10419/290487 [Handle] |
| Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584407