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~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"Lieferantenmanagement"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Brand management
Einzelhandel
Lieferantenmanagement
Beziehungsmarketing
189
Relationship marketing
189
Consumer behaviour
88
Konsumentenverhalten
88
Customer satisfaction
45
Kundenzufriedenheit
45
Dienstleistungsqualität
28
Service quality
28
Retail trade
24
Electronic Commerce
19
Online retailing
19
Online-Handel
19
Online-Marketing
19
Social Web
19
Social web
19
E-commerce
18
Internet marketing
18
Markenführung
18
Supplier relationship management
18
Confidence
13
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13
Marketingmanagement
13
Theorie
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Theory
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Vertrauen
13
Brand image
12
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12
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11
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10
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10
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9
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9
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46
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10
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Konferenzbeitrag
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Article in journal
4,222
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4,222
Aufsatz im Buch
428
Book section
428
Hochschulschrift
262
Thesis
214
Graue Literatur
153
Non-commercial literature
153
Collection of articles of several authors
114
Sammelwerk
114
Aufsatzsammlung
94
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90
Working Paper
90
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65
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65
Conference paper
46
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30
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27
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27
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21
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19
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13
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7
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Grönroos, Christian
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Sheth, Jagdish N.
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abosag, Ibrahim
1
Abu Bakar bin Abdul Hamid
1
Aiello, Gaetano
1
Andersen, Henrik
1
Aydın, Hatice
1
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1
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1
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1
Borg, Susanne Wiatr
1
Both, Alina
1
Breitsohl, Jan Christian
1
Bruni, Roberto
1
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1
Bunjan, Jelena
1
Bäckström, Kristina
1
Carrubbo, Luca
1
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1
Chrysochou, Polymeros
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David, Natalie
1
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Industrial marketing management : the international journal for industrial and high-tech firms
9
The international review of retail, distribution and consumer research
7
Journal of business research : JBR
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
Legends in marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Edition KWV
1
Ethics, social responsibility and sustainability in marketing
1
International journal of economics and financial issues : IJEFI
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Journal of purchasing and supply management
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
Journal of service theory and practice : JSTP
1
Mitteilungen / Institut für Strukturforschung und Planung in Agrarischen Intensivgebieten, Universität Vechta
1
Scientific Annals of Economics and Business
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Trade perspectives in the context of safety, security, privacy and loyalty
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ECONIS (ZBW)
56
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
3
The synergistic effects of LMX and procedural justice climate on employee motivation and customer loyalty in a retail service context
Jung, Jin Ho
;
Yoo, Jaewon
;
Jung, Yeonsung
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10013190891
Saved in:
4
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
5
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
6
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
7
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
8
Customer
relationship
management
and customer satisfaction : the mediating role of relationship quality
Santouridis, Ilias
;
Veraki, Androniki
- In:
Total quality management & business excellence : an …
28
(
2017
)
10
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10011778120
Saved in:
9
Dependence in buyer-supplier relationships
Mandt, Tobias
-
2019
-
Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
Saved in:
10
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
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