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~subject:"Brand management"
~subject:"Einzelhandel"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Brand management
Einzelhandel
Beziehungsmarketing
632
Relationship marketing
632
Deutschland
154
Germany
154
Consumer behaviour
105
Konsumentenverhalten
105
Theorie
77
Theory
77
Customer satisfaction
72
Kundenzufriedenheit
72
Kundenmanagement
63
Lieferantenmanagement
56
Supplier relationship management
56
Marketingmanagement
55
Marketing management
52
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50
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50
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48
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48
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36
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36
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36
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35
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34
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33
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32
Online-Handel
32
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31
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31
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30
Innovationsmanagement
29
Innovation management
28
Kundenbindung
28
Kundenwert
27
Strategisches Management
27
B-to-B-Marketing
26
Business-to-business marketing
26
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25
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51
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14
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2,864
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2,864
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215
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215
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104
Thesis
76
Graue Literatur
67
Non-commercial literature
67
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Sammelwerk
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52
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13
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Riekhof, Hans-Christian
2
Rubio Benito, Natalia
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abu Bakar bin Abdul Hamid
1
Ahujy, Vandana
1
Aiello, Gaetano
1
Armbrecht, Wolfgang
1
Arpagaus, Christian
1
Aydın, Hatice
1
Bartels, Hans-Albrecht
1
Beduschi, Eliane Fátima Strapazzon
1
Bertrandie, Laura
1
Bidmon, Sonja
1
Bock, Andreas H.
1
Both, Alina
1
Braekler, Michael
1
Breitsohl, Jan Christian
1
Brunner, Felix
1
Bungay Stanier, Michael
1
Bunjan, Jelena
1
Bäckström, Kristina
1
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1
Canniford, Robin
1
Castaldo, Sandro
1
Chrysochou, Polymeros
1
Crepaz, Marc-Philipp
1
Das, Gurcharan
1
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1
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1
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1
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1
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1
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1
Fries, Andreas
1
Gabel, Sebastian
1
Gamboa, Ana Margarida
1
Gao, Xin
1
Garrod, Brian
1
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The international review of retail, distribution and consumer research
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
The journal of brand management : an international journal
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Best practice der Markenführung
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Corporate brand and corporate reputation
1
Diversity in European marketing : text and cases
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Ethics, social responsibility and sustainability in marketing
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Kundenbindungsmanagement
1
Harvard business review on emerging markets
1
International journal of economics and financial issues : IJEFI
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of value chain management : IJVCM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Legends in marketing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Markt, Kommunikation, Innovation : MKI
1
Marktorientierte Unternehmensführung
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Scientific Annals of Economics and Business
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
The IUP journal of brand management : IJBRM
1
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ECONIS (ZBW)
65
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
The synergistic effects of LMX and procedural justice climate on employee motivation and customer loyalty in a retail service context
Jung, Jin Ho
;
Yoo, Jaewon
;
Jung, Yeonsung
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10013190891
Saved in:
3
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
4
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
5
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
6
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
7
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
8
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
9
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
10
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
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1
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